The Radiance Hospitality Group is currently synonymous with 5 renowned brand names. Each brand name offers a distinctive type of hospitality service in line with respective brand concept, standard and value to the current market.
Radiance Hospitality Group is proud to be current owners, co-owners or managers of numerous brands within the region. These brands cover a range of different hotels and resorts, each offering different choices of facilities and services, depending on the customer's budget.
Of the brands, the premium one includes the 5 star luxury hotels, the focus brands covering a number of 3 star hotels and resorts, , the franchise brands which are budget 2 star inns, the chic boutique hotel BRAND that is designed to carter to a select demographic of affluent “Young Upwardly Mobile” and “High Individual Professional” and last but definitely not the least, Theme Boutique hotel that is designed with THREE PILLARS in mind : Hospitality through Personalized Services; Beauty through Attention to Details; and Pleasure through Cultural Preservation; Catering to a select demographic of affluent middle-to-high net-worth professionals and individuals.
Radiance Grand International
This is a luxury 5-Star category hotel BRAND name that reflects the best possible standard of accommodation, F&B, Meeting and incentive facilities, and services offered to guest and client of the Hotel. The incorporation of The “TIARA” above the alphabet of “R” in the BRAND logo signifies the premium hospitality which is second to none
The exclusive combination of gold and black in the designing of the logo of this 5-star BRAND symbolizes luxury and quality in all perspective of the BRAND – from its management style, operational environments, market location, and destination to the quality of the products and services offered by its top management and associates to all of the BRAND’S guest and client.
Radius International
This is a mid-range business hotel BRAND name that focuses on the provision of an admirable standard of accommodation, F&B, and business facilities to all of its guests and clients. The use of the “radial” icon within its logo denotes the direction of the BRAND which covers all the major capital cities across the globe. This BRAND name concentrates on being the business’s hospitality partner of choice within a particular location.
The business approach use in the combination of pantone and black in the designing of the logo of this mid range BRAND represents the business ethics and standard of the BRAND which is to efficiently offer quality products, services and conveniences to its all of its guests and clients who are largely involved in the commerce and trade industry.
Hotel Rae
This is a chic boutique hotel BRAND that is designed to carter to a select demographic of affluent “young upwardly mobile” (Yuppie) and “ high individual professionals” (HIP), who take pleasure indulging in trendy lifestyle happenings. Seeking to provide a combination of chic, youth and technology to the traveler, the BRAND’s name is inspired by the latest trends in art, fashion, music, and technology which focus on a wireless and borderless environment.
The BRAND’s bold choice of color-purplr-is uplifting, calming, offers a sense of spiritualit, and encourages creativity. These are the main qualities which embodies the modern youth who seeks an emcompassing and wholesome life and lifestyle.
Replica Inn
This is a 2-star budget and franchise hotel BRAND name represents a BRAND that provides a full fledge hospitality services to all of its guests and clients minus the fancy frills of its sister BRAND names. While the Replica does not compromise on the basic hospitality standards of comfort, safety, security and hygiene, the BRAND concentrates on the minimalism concept with a market-driven rate structure that is both affordable and realistic within the governing market conditions
The BRAND bold choice of colors – red and black – reflect its - -pronged target markets, the Franchisees and the potential youth market, which both demand fuss – free affordability.
Le Hotel
This is a themed boutique hotel BRAND that is design with three pillars in mind: Hospitality through Personalized Services; Beauty through Attention to Details; and Pleasure through Cultural Preservation; Catering to a select demographic of affluent middle-to-high net-worth professional and individuals, this BRAND is conceptualized through harmonious interaction between location, nature and architecture and is ideal for both business and leisure travelers who value service and privacy in a quiet and elegant atmosphere.
The BRAND’s bold choice of color – light blue – reflects its desire to bring freshness to an age-old theme. The light toned color used, in this instance “blue”, seen as trustworthy, dependable and committed. In addition, blue is the least “gender specific” color, having equal to both men and women.